My poor guy fell off of the shelf. He wasnt cheap so any advice on how to minimalize the scratches or get rid of them is appreciated (sorry for bad photo quality)

https://preview.redd.it/jalkdsj2t52g1.jpg?width=2761&format=pjpg&auto=webp&s=d9821f760d7fdc3917eacdc2a92dc5e19f23f8bc

https://preview.redd.it/2mf9psj2t52g1.jpg?width=2474&format=pjpg&auto=webp&s=1b03f6f474cb166801f61806a4388ef8cd9e28ec